Offer, AOV and LTV: the unit economics that let you afford higher CPMs and scale profitably on Meta.
Your offer is the single biggest lever on how much you can afford to pay for a customer. Not your creative. Not your targeting. The offer. Get it right and your margin widens so far you can simply outspend everyone else in the auction. Get it wrong and no ad budget on earth will save…
Average order value is the cheapest growth lever you own. You already paid to win the customer. The right post-purchase products on a single order can lift AOV by around 50% in our experience, and that extra margin drops almost straight to the bottom line. Most brands pour everything into lowering what it costs to…
Subscriptions turn a one-time buyer into recurring revenue. Tomorrow, a share of your customers are still paying you without a single new ad. That recurring base is what lets you spend more to acquire a customer today and scale on Meta without the boom and bust. Customer lifetime value (LTV) is what a customer is…
