Meta’s internal post-purchase trust score: mechanics, page reputation, reviews impact, and how to fix a low score.
If your Facebook ads suddenly stopped delivering — or your CPM doubled overnight and nothing you change in Ads Manager fixes it — the cause often isn’t in Ads Manager at all. High CPM and delivery problems have many possible causes, but one of the most overlooked is your feedback score: the invisible customer-experience signal…
Your Facebook page reputation is the sum of every signal Meta and your customers read about you — the public ones you can see (reviews, engagement, how fast you reply) and the private ones you can’t (your feedback score, account trust, compliance history). Together they decide how credible you look — and a credible page…
A low Facebook feedback score is what happens when your post-purchase customer experience — shipping, product, support — quietly turns against you. You usually can’t see the number anymore, so you don’t notice the score. You notice the symptoms: CPMs creeping up, delivery going unstable, and scaling hitting a wall you can’t explain from inside…
Facebook page reviews and recommendations don’t set your ad auction directly — but they feed the same customer-experience signal that shapes your feedback score, CPM, and delivery. Here’s how, and what to do.
You can’t reset a Facebook feedback score, but you can rebuild it. Here’s how to fix, improve, and protect your score — the structural way, no shortcuts.
Your Facebook feedback score is Meta’s post-purchase trust rating. Meta stopped showing the number in 2024, but the signal still shapes CPM, delivery, and scaling — here’s how it works and how to fix it.
