Meta’s internal post-purchase trust score: mechanics, page reputation, reviews impact, and how to fix a low score.
Your Facebook feedback score is Meta’s post-purchase trust rating. Meta stopped showing the number in 2024, but the signal still shapes CPM, delivery, and scaling, here’s how it works and how to fix it.
You can’t reset a Facebook feedback score, but you can rebuild it. Here’s how to fix, improve, and protect your score, the structural way, no shortcuts.
Facebook page reviews and recommendations don’t set your ad auction directly, but they feed the same customer-experience signal that shapes your feedback score, CPM, and delivery. Here’s how, and what to do.
A low Facebook feedback score is what happens when your post-purchase experience quietly turns on you. Shipping, the product, support. You can’t see the number anymore, so you never notice the score itself. You notice the symptoms. CPMs creeping up, delivery going wobbly, and scaling hitting a wall you can’t explain from inside Ads Manager….
Your Facebook page reputation is the sum of every signal Meta and your customers read about you. The public ones you can see, like reviews, engagement, and how fast you reply. And the private ones you can’t, like your feedback score, account trust, and compliance history. Together they decide how credible you look. And a…
Your Facebook ads stopped delivering. Or the CPM doubled overnight, and nothing you touch in Ads Manager pulls it back down. Here is the part most people miss. The cause often isn’t in Ads Manager at all. High CPM and delivery trouble can come from a lot of places, but one of the most overlooked…
Facebook is scoring your business page right now. Quietly, constantly, on trust and quality and how your customers actually feel, across a set of internal signals you will never lay eyes on. Those scores decide what your ads cost, how far they reach, and how high you can scale. Knowing what Meta is really looking…
Watch a store’s feedback score climb and something quiet happens in the background: its CPMs start to ease. Let it collapse and the opposite hits, CPMs spike even when nothing else about the account changed. We see this play out again and again across the accounts we manage. Below is real (anonymized) data from two…
