The hidden constraints behind rising CPMs, throttled delivery, learning limits and shadowbans.
Andromeda is the biggest change to how Facebook delivers ads in years. It’s an AI overhaul, and it quietly raised the bar for who gets to scale. If your ads suddenly crashed or your CPMs jumped, this is probably why. The advertisers who adapt to it are thriving. The ones still running ads the old…
Your CPM just jumped. You loaded new creatives, and nothing moved. Here’s the quiet truth: you’re almost certainly debugging the wrong layer. In our experience, roughly half of the persistent CPM spikes that shrug off the usual creative fixes have an account-level or internal cause that no amount of fresh creative can touch. The whole…
A rejected Facebook ad comes in two very different flavours, and telling them apart is everything. Some ads get blocked wrongly. Borderline creatives, caught by an over-eager automated review even though they don’t actually break policy. Those can usually be recovered and put back live. Others genuinely break the rules. You might force one through…
Most e-commerce brands that get banned on Meta are selling something perfectly legal. Detergent. Supplements. Skincare. Fashion. What sinks them isn’t what they sell. It’s how they present it, and how Meta’s 2026 AI review reads the whole funnel at once. The bar is no longer “did this break an obvious rule?” It’s “does the…
Meta keeps a scorecard on your ad account. You will never see it in Ads Manager. The people with partner-level access can. It isn’t one number. It’s a stack of internal signals: a “HiVA” tier, a risk profile, a banhammer status, and a live list of diagnostics. Together they quietly decide your CPMs, what you…
One rejected ad is annoying. A pattern of rejections is a different animal. String too many together and something clicks over in the background: your ad account gets flagged. Once that happens, new ads get harder to approve, your costs creep up, and you sit there watching competitors run freely while you can’t. The way…
