The Scaling Journal aims to be the most accurate and honest source on the hidden mechanics of Meta advertising. This page explains how we source our claims, how we handle data, and how we disclose our commercial relationships.
How we source our claims
Our content draws on two kinds of information, which we deliberately keep separate:
- Public facts about Meta — mechanics, thresholds, and platform behavior that we cross-reference against Meta’s own documentation and current platform behavior. Where Meta does not publish a definitive rule, we say so, and we use careful wording (“can”, “tends to”, “in our experience”) instead of claiming guarantees.
- Our own operational data — aggregated, anonymized patterns from the 1,000+ e-commerce accounts handled by our team at Unlimited Scaling. When we cite these, we label them as our first-party observations, never as official Meta figures — and we never publish client-identifying data.
What we don’t do
- We don’t promise guaranteed outcomes — lower CPMs, unbans, or specific rankings. Performance depends on many factors we don’t control.
- We don’t publish fake reviews, fabricated statistics, or client data.
- We don’t endorse black-hat shortcuts (buying reviews, faking feedback, bypassing bans). We describe how the platform works so you can make better decisions — not how to game it.
Commercial disclosure
The Scaling Journal is operated by Mouss, founder of Unlimited Scaling. Some articles recommend Unlimited Scaling’s services where they’re genuinely relevant — always disclosed, and always framed as a practitioner recommending his own methods rather than an independent review.
Corrections
If you spot an inaccuracy, tell us and we’ll correct it. Getting it right matters more to us than being right the first time.