Watch a store’s feedback score climb and something quiet happens in the background: its CPMs start to ease. Let it collapse and the opposite hits, CPMs spike even when nothing else about the account changed. We see this play out again and again across the accounts we manage. Below is real (anonymized) data from two…
You can get unbanned from Facebook far more often than people think. But only if you do two things in the right order. Find the real reason you were blocked, then fix that root cause before you try to recover. Skip either step and you either get denied on repeat or get re-banned within weeks….
Andromeda is the biggest change to how Facebook delivers ads in years. It’s an AI overhaul, and it quietly raised the bar for who gets to scale. If your ads suddenly crashed or your CPMs jumped, this is probably why. The advertisers who adapt to it are thriving. The ones still running ads the old…
Subscriptions turn a one-time buyer into recurring revenue. Tomorrow, a share of your customers are still paying you without a single new ad. That recurring base is what lets you spend more to acquire a customer today and scale on Meta without the boom and bust. Customer lifetime value (LTV) is what a customer is…
Average order value is the cheapest growth lever you own. You already paid to win the customer. The right post-purchase products on a single order can lift AOV by around 50% in our experience, and that extra margin drops almost straight to the bottom line. Most brands pour everything into lowering what it costs to…
Your offer is the single biggest lever on how much you can afford to pay for a customer. Not your creative. Not your targeting. The offer. Get it right and your margin widens so far you can simply outspend everyone else in the auction. Get it wrong and no ad budget on earth will save…
One rejected ad is annoying. A pattern of rejections is a different animal. String too many together and something clicks over in the background: your ad account gets flagged. Once that happens, new ads get harder to approve, your costs creep up, and you sit there watching competitors run freely while you can’t. The way…
DMCA comes for you two ways. A copycat lifts your creatives and runs them as their own. Or a competitor flags you, sometimes over two seconds of borrowed footage you never even clocked, and Meta’s own filters can do the same. The defense against both is identical, and it’s boring on purpose. Own everything. Brand…
You obsess over CPMs and creatives. Then a processor freezes your balance, or a transfer quietly eats 15% in fees, and a month of revenue is gone. The banking layer under your store stays invisible until the day it breaks. So we sat down with the founders of Hurupay, a neo-bank that has moved 70M+…
A DMCA takedown that actually sticks comes down to three things. Filing on the right channel, in the right order, with proof strong enough to survive a counter-claim. Meta and Shopify are two separate processes. Shopify is usually the faster way to get a copycat’s whole shop pulled. Meta ad takedowns stop the auction damage…
