The Journal

HIVA, short for “High Value Advertiser,” is the insider name for Meta’s internal delivery-quality rating. It’s an invisible tier your ad assets sit in, and it quietly shapes how cheaply and how well your ads run. Sit high and the auction leans your way. Sit low and you overpay for less. Meta never publishes it….

Here’s what nobody tells you about Meta’s ban waves. When Meta sweeps thousands of ad accounts at once, agency ad accounts usually walk away clean while personal and self-serve accounts get wiped. It isn’t immunity, and nobody can promise you’ll never get hit. But the survival gap is real enough that running under a high-trust…

Here’s the thing nobody hands you in the ad account onboarding: your Facebook Business Manager “score” isn’t a number you can open and read. Meta doesn’t publish one. But your BM absolutely carries an internal trust and quality standing, and it behaves exactly like a score. It sits at the top of your account hierarchy…

When someone says they’re “getting an agency ad account,” they almost always mean one of two very different things. Renting one through a legitimate agency, where you advertise under their trusted Business Manager on an ongoing basis. Or buying an account outright, usually an “aged” or “verified” one off the grey market. One is how…

A Facebook ad account “with no spending limit” isn’t a setting you unlock. It’s a consequence of trust. Meta caps how much a new or low-history account can spend per day, and that cap only lifts as the account earns standing. The reliable way to run without a meaningful limit is to advertise under a…

A Facebook or Meta agency ad account is an ad account that runs under an advertising agency’s Business Manager. It’s sourced through an official Meta reseller partner, not the standard self-serve account you open yourself. Because it inherits the agency’s higher Business Manager trust, it comes with a higher (or no) spending limit, steadier delivery,…