A low Facebook feedback score is what happens when your post-purchase experience quietly turns on you. Shipping, the product, support. You can’t see the number anymore, so you never notice the score itself. You notice the symptoms. CPMs creeping up, delivery going wobbly, and scaling hitting a wall you can’t explain from inside Ads Manager….
Facebook page reviews and recommendations don’t set your ad auction directly, but they feed the same customer-experience signal that shapes your feedback score, CPM, and delivery. Here’s how, and what to do.
You can’t reset a Facebook feedback score, but you can rebuild it. Here’s how to fix, improve, and protect your score, the structural way, no shortcuts.
Your Facebook feedback score is Meta’s post-purchase trust rating. Meta stopped showing the number in 2024, but the signal still shapes CPM, delivery, and scaling, here’s how it works and how to fix it.
